The Strategy Behind Sporting KC’s Competition-Crushing Visual Content Workflow

Have you ever wondered how league-dominating teams bring fans front-row coverage from practices, home and away games and community events? As Major League Soccer’s season wrapped up the 2021 MLS Cup, we kept the ball rolling with an exclusive behind the scenes webinar with Sporting Kansas City’s Creative Director, Chad Reynolds and Creative Services Manager and Designer, Cortney Park. 

Get the play by play on how the Sporting Kansas City marketing and communications team documents the team’s highlight reel each game and shares the best moments in real time.

What you’ll learn: 

  • Sporting KC’s sharp, strategic approach to content marketing 
  • The Sporting KC creative team’s pre-and-post DAM-enabled visual content workflow from ideation through distribution 
  • The play by play on how Sporting KC gets their best work from the field to the fans (and other various stakeholders) instantly


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David Welker,
Libris Account Executive & Professional Photographer

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LIVE WEBINAR: Wednesday, April 21 / 2pm ET

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Photo by: Mike Gunnoe

THE STRATEGY BEHIND
Sporting KC’s Competition-Crushing Visual Content Workflow

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Get dangerously close to the Blue Hell excitement! 🥶🏟⚽️