How Museum of Youth Culture Breaks Traditional Rules to Build Better Art Experiences for All
Nelson Mandela once said, “The youth of today are the leaders of tomorrow,” so why don’t we have a museum dedicated to their lived experiences? Imagine a place where you could see photographs and artifacts preserving the awkward years of the world’s most infamous, ingenius and visionary citizens — and even you!
Actually, in 1997, at rave culture’s most electric high, Jon Swinstead founded a magazine to do just that. He solicited photographs from professional photographers and since then the archive has grown to a collection of over 300,000 images, and into an organization called The Museum of Youth Culture. They just released a 60-page hardcover book filled with global submissions that reflect youth subcultures from the past 100 years and in 2023, they’ll open a permanent physical location.
Watch to hear how Jamie Brett, Museum of Youth Culture’s Creative Projects Lead and his team:
- Make submission and viewing accessible to as many people as possible — and why that should be important to all museums moving forward.
- Approach DAM organization and asset curation for book publishing.
- Strategize creative, authentic marketing campaigns.
- Build partnerships that matter – volunteers, cultural brands and donors.
- Plus, hear what the ingenious rebels of the art world are up to next!
ACCESS:
David Welker,
Libris Account Executive & Professional Photographer
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