If there’s one thing every higher education and/or sports marketer knows, it’s how hard it is to make headlines during the off-season…unless a team does something so radical that everyone can’t stop talking about it, right?
Last spring, the University of Central Florida’s athletics content marketing team went viral when they swapped the football team’s jersey numbers for their Twitter handles during the first spring game. This year, they took the experimental strategy one step further debuting QR codes on the jerseys, setting new trends and stealing headlines.
Learn how Eric DeSalvo, the Associate Athletic Director of Content at the University of Central Florida:
- Creates and executes a leading-edge content marketing strategy for a Division 1 sports program
- Develops strategic partnerships to catapult both the Knights football players and the team into fame and fortune
- Uses the off-season and pre-season to experiment with innovative marketing tactics like swapping out traditional jerseys for Twitter handles or QR codes!
Watch now!
David Welker,
Libris Account Executive & Professional Photographer
LIVE WEBINAR: Wednesday, April 21 / 2pm ET
INSIDE LOOK
How UCF Football Changed the Game With QR Code Jerseys
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FEATURING
Eric DeSalvo
Associate Athletics Director of Content
University of Central Florida
Larissa Green
Content Marketing Manager
PhotoShelter
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