Puerto Rico is all about the sights, the sounds, the flavors, and above all, the community. The people of Puerto Rico have long celebrated their beautiful island and colorful culture. Discover Puerto Rico, the island’s destination marketing organization (DMO), is known for their incredible coverage of everything Puerto Rico has to offer. And they deliver special highlights and compelling tourism campaigns time and time again.
Watch the conversation to see how the team at Discover Puerto Rico produces engaging content that exemplifies their fun and fiery mission: “In Puerto Rico, you’re not just invited to the party, we want you to dance.”
Jean-Paul Polo, Director of Creative Strategy, and Darlien Morales, Associate Content Producer, are taking us behind the scenes of Discover Puerto Rico’s visual storytelling strategy, their team’s creative workflow using PhotoShelter, and their most recent (and exciting!) brand campaigns that have taken off with well-deserved recognition.
David Welker,
Libris Account Executive & Professional Photographer
LIVE WEBINAR: Wednesday, April 21 / 2pm ET
INSIDE LOOK
Unpacking Discover Puerto Rico’s Emmy Award-Winning Workflow
ACCESS NOW:
FEATURING
Jean Paul Polo
Discover Puerto Rico
Darlien Morales
Discover Puerto Rico
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RESOURCES
How Discover Puerto Rico Revitalized Tourism Through Visual Storytelling
How Visit Greenland Is Reclaiming Its Storytelling with Digital Asset Management
