When Los Angeles’ new National Women’s Soccer League team Angel City Football Club launched in the Spring of 2022 with a roster of new talent and high-profile owners, including (but not limited to) Natalie Portman, Eva Longoria, Mia Hamm, Serena Williams, and Billie Jean King, they understood the assignment.  

“In this great city known for its endless sunsets and legendary stars, our visual identity had to pay homage to these important Los Angeles symbols, yet also signal what Angel City stands for—a more equitable future for all,” Julie Uhrman, founder president of ACFC, said in a press release.  

In this webinar, Will Navarro, Angel City FC’s Team Photographer unpacks exactly how his unique lens, media team direction, collaboration with his colleague on the marketing team, and digital asset management expertise all led to the development of a brand that both reflects and connects to the communities within LA and reaches audiences far beyond the city of Angels.  

What you can expect to learn in this webinar:  

  • How visual storytelling and strong brand identity (and guidelines!) brought the Angel City FC to life. 
  • How Will's creative perspective and experience with DAM both eliminated organizational workflow challenges and increased organizational output. 
  • How to establish a friction-free creative marketing team workflow to let creative ideas flow and your brand’s star power shine! 

Watch now!  

David Welker,
Libris Account Executive & Professional Photographer


LIVE WEBINAR: Wednesday, April 21 / 2pm ET


How Angel City Football Club Builds Brand Hype with Epic Visuals



Will Navarro
Team Photographer
Angel City FC

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Check your email for details on how to join the webinar on the day we go live. In the meantime, enjoy this short video below...

Photo by Will Navarro

OCTOBER 19, 2022 | 2PM ET


JULY 20, 2022 | 2PM ET

Jeremy Berkowitz
Integrated Marketing Manager

OCTOBER 19, 2022 | 2PM ET


Jeremy Berkowitz
Integrated Marketing Manager