Speed up your visual storytelling to real time.
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Ben Liebenberg and the NFL Photo Team
SEPT 2 | 12pm ET
This month, we are celebrating you - the social media managers, community managers, social strategists who get the story into the hands of your fans.
Week 2: Social Strategy
Tips to optimize your content to build a community of followers.
Your team needs to share photos and videos quickly and constantly to tell your brand’s story - but the old ways of managing your files can’t keep up. With PhotoShelter for Brands, formerly known as Libris, you’ll be able to move creative files from point A to point B instantly. It fits seamlessly into the way you work and gives you full creative control over your brand’s visual content.
Visit brands.photoshelter.com to see how we can be there for you every step of the way.
Innovative brands, ranging from pro sports teams to universities to nonprofits, rely on PhotoShelter to manage their visual media with speed and ease.
20/21 Vision:
The Strategy Summit by PhotoShelter
Join us for a full day of connection and inspiration with top creative teams on November 19, 2020.
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The James Beard Foundation’s Delicious Visual Content
The James Beard Foundation’s mission is to celebrate, nurture and honor chefs and other leaders in food culture – and one of the best ways to do that is with visual storytelling.
Revolutionize Your Mobile Content Workflow: FileFlow for Android, iPad & iPhone
Creative teams love using FileFlow for quick, easy access to all of the files in their media libraries on PhotoShelter.
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The PhotoShelter Adobe Creative Cloud Connector:
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Special
How the James Beard Foundation Achieves Its Mission with Visual Content
Story by Kristin Twiford
Behind the Scenes with the Storytellers
The James Beard Foundation has a small but mighty team of 40 full-time employees. Together, they run 300 events a year, engage food lovers around the globe, and power programs that make the culinary community more inclusive and sustainable.
What’s their secret?
COO Kris Moon says the key is efficiency.
Let’s take a closer look at how the media department powers everything from real-time coverage of the organization’s traveling Taste America event series to editorial storytelling around chefs who are having a profound impact on our culture.
Maximizing the Value of Events for Supporters, Sponsors and the James Beard Foundation
The James Beard Foundation touches thousands of food lovers through events every year, ranging from the world famous James Beard Awards to intimate dinners at the James Beard House. But each one can have an exponential impact when the organization and its supporters have easy access to photos from those events.
Take, for example, the kickoff for the traveling event series, Taste America. More than 500 New York City food lovers came together to taste dishes created by chefs from across the country – and photographer Clay Williams captured it all. Throughout the event, Clay uploaded his images to PhotoShelter Brands so the James Beard Foundation team could access them in real time. Seconds after images were created, the team could download and share them using the PhotoShelter FileFlow app.
“Live coverage has been extraordinarily useful for us,” says Maggie Schoenfarber, Content Manager for the James Beard Foundation. “It’s also super great for sponsor activations.”
The Taste America series is sponsored by Capital One, and the James Beard Foundation team is able to share beautiful images of the activation immediately after an event.
Today, the James Beard Foundation has a new philosophy: “good food for good.”
“Our visual imagery strategy is really about that sweet spot between pleasure and purpose,” says Maggie.
“We have really shifted our focus within the media department to allow our images to show our values.” On social media, the organization shares a mix of visual content.
Whether they post a photo of melting butter or a picture of a chef celebrating on stage at the Beard Awards, the message always reinforces that the James Beard Foundation is invested in the food and the people who made it.
“Most chefs have this feeling that they want to make a difference in some part of their community because they’re so tied in with the people that live around them, that come to their restaurant,” says Maggie.
Over the years, the James Beard Foundation has fostered the careers and told the stories of hundreds of up and coming chefs – many of whom are now household names.
Maggie can run a quick search in PhotoShelter for “Tom Colicchio” and find photos of the chef from every step in his career.
Having a bank of images of chefs engaging with the James Beard Foundation helps the team bring new members of the culinary community into the fold – whether they’re encouraging chefs to share their own stories or asking donors to support programs for the next generation of culinary stars.
Whether the James Beard Foundation is celebrating the world’s top chefs or fundraising to make the culinary community more diverse and sustainable, imagery is always the hook that draws audiences into the conversation.
30 Years of Celebrating Culinary Excellence
Now, the team is getting ready for the 30th annual James Beard Awards.
As they prepare to look back on 30 years of celebrating the best in the culinary industry, the team is digitizing the nonprofit’s archive of print imagery.
“It’s really cool to have that historical record that allows us to share with our audience the breadth of people we’ve touched, or who have been associated with the Beard Foundation,” says Maggie. “And it’s never-ending! We always have new photos coming in.”
The digitized images are now easily accessible to the whole team in PhotoShelter, which will make it easier for the team to share the legacies of 30 years of celebrated chefs.
The Incredible Impact of a Smart, Efficient Content Strategy
Thanks to an efficient content strategy, Maggie and her team have been able to use more of the organization’s rich visual assets to engage their audiences, while cutting back the time it takes them to search for and create content.
The nonprofit’s demand for imagery is massive and widespread. Internally, everyone from the fundraising department to the social media team needs instant access to photos. Beyond their own organization, the team needs to send images to sponsors, chefs, donors, news outlets and more. With PhotoShelter for Brands, everything that should represent the James Beard Foundation lives in one place.
“What I’ve always really liked was the nuance of the permission structure,” says Maggie. “You can decide who gets access and how they have access. It allows us to maintain control and organization over our archive, but also give people access to the photos they need to see.”
Not only does it save time for Maggie and other people across the team, it allows them to share the James Beard Foundation story more quickly and easily than ever before.
“For us as a nonprofit, and working in the industry that we do and with the constituents that we do, investing in this is a must,” says Kris. “There’s huge ROI as far as I’m concerned.”
PHOTO BY KEN GOODMAN, JAMES BEARD FOUNDATION
PHOTO BY CLAY WILLIAMS, JAMES BEARD FOUNDATION
PHOTO BY DAVID X PRUTTING / PATRICK MCMULLAN, JAMES BEARD FOUNDATION
PHOTO BY KEN GOODMAN, JAMES BEARD FOUNDATION
PHOTO BY CLAY WILLIAMS, JAMES BEARD FOUNDATION
DANIEL BOULUD AT THE BEARD HOUSE. PHOTO COURTESY OF THE JAMES BEARD FOUNDATION.
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“It’s certainly critical to us achieving our mission at the James Beard Foundation,” says Kris Moon, the nonprofit’s Chief Operating Officer.
Watch the video to see how the James Beard Foundation uses visual content to thank donors, change perceptions, chronicle the careers of celebrated chefs, promote the philosophy of “good food for good,” and – not to mention – achieve their goals and grow their programs along the way.
“Without having PhotoShelter, we would be scrambling for figuring out what that content is, and now it’s nice that it’s all in one place and it’s all getting organized,” says Maggie.
